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Real Estate Auctions – The New Land Rush

On a sunny afternoon in Florida, an energetic crowd gathers on the lawn of a high end luxury estate. A loud and eager banter between an auctioneer, a group of bidders and bidder assistants fills the air. For several minutes the auctioneer asks for the next highest bid and the bidders respond. Suddenly the bidders grow silent. The high bidder holds his breath in anticipation of winning the auction. The auctioneer calls for one more bid. In a loud clear voice which rolls over the audience he says, “Fair warning, last chance” the auctioneer pauses, “SOLD!” And in less than 10 minutes another multimillion dollar estate has changed owners.

Successful real estate auctions like the one above are happening all over North America and the Caribbean. Recently real estate auctions have been on the rise, the increase in popularity is partly driven by growing inventories and fading buyer confidence. Properties that were selling in weeks using traditional methods are now languishing on the market unable to attract buyers even as seller’s lower prices. Many say the real estate boom is over but savvy buyers and sellers are profiting from real estate auctions.

Real Estate Auctions Work in Up or Down Markets.

Regardless of trends or market cycles, real estate auctions provide an open and transparent process for buyers and sellers. Properly conducted real estate auctions attract ready and willing buyers and motivate them to act now.

The auction method removes the “wait and see” attitude which serves to further depress real estate values. Buyers are always concerned about overpaying. Buyers gain confidence with their purchases at real estate auctions because they can see what others are willing to pay.

When market demand is high and inventories low, real estate auctions can deliver selling prices well above what a willing seller would have accepted in a negotiated private treaty sale. In good selling climates many property owners using traditional real estate methods; negotiating with one buyer at a time, leave thousands of dollars of equity on the table. During up markets real estate auctions are the best way to establish top market price.

Evaluating Your Real Estate for Auction

Not every property or seller for that matter makes a good candidate for auction. First of all sellers must be ready to sell now and for the current market value. Also a real estate auction will not fix problems caused by a downturn in market value of your property, if you owe more than a willing buyer will pay, be prepared to come to closing with your check book.

Properties that do well in real estate auctions have a high uniqueness factor. Ask your self, “What makes my property different from most others?” Maybe you own a resort property or high end luxury home, commercial properties and land do very well at auction. Real estate auctions thrive on uniqueness. If your property is like everyone else’s, the best thing you can do is offer the most competitive price.

Most importantly sellers must be reasonable about setting a minimum bid. A seller must look at the lowest, most current comps and price below that to generate the interest and urgency necessary for a successful real estate auction. Once the auction begins and qualified bidders start competing against one another you can watch the selling price increase.

Locate a Qualified Real Estate Auctioneer

Start by checking with the National Auctioneers Association, the best real estate auctioneers belong to this organization. These real estate auctioneers are well trained and adhere to a standard of practice and a code of ethics. Many attend the annual International Auctioneers Conference where the latest techniques and innovations in the real estate auction industry are presented.

Find out if the company you are interviewing is a full time real estate auction firm. Many real estate agents are getting auction licenses yet have no experience with the auction method of marketing. Conducting a successful real estate auction is nothing like (private treaty) traditional real estate sales. Go with a real estate auction pro.

You’re probably better of with an auction house that specializes in real estate auctions. There are many qualified auctioneers who have generations of experience selling personal property; furniture, dishes, lawn equipment and the occasional rare painting. Selling real estate at auction is a complex matter that should only be attempted by full time experienced real estate auction professionals.

Commissions and fees may vary, sellers must pay all marketing expenses up front and buyers typically pay 10% of the sales price to the auctioneer of which a share goes to participating real estate agents.

Types of Real Estate Auctions

Auctions are effective because they create a seller’s market. Professionally conducted real estate auctions create urgency, a reason to buy today and competition for the property. Terms and conditions of sale are established ahead of the auction. Real estate auctions will follow one of these three approaches:

Absolute Auction

The property is sold to the highest bidder regardless of price- using this process often returns the highest sale price.

Minimum Bid Auction

Seller agrees to sell at or above a published minimum bid price – this method is useful for internet auctions.

Seller Confirmation or Reserve Auction

With a reserve auction, the seller “reserves” the right to accept or decline any bids usually within 48 hours of the auction. Reserve auctions are used when there is a lien on the property from a lender or a court ordered sale with a minimum selling price.

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Business Advertisement

Business advertisement brings profits in sales. The key goal of such advertising is to convince the potential buyers to purchase manufactured goods and services. There are various avenues through which the customers get information about the true marketable products and services. These are television, radio, newspaper, magazine and recently online advertisement. The truly marketable product brand has now brought forth a novel integrated tactic that proves rewarding. The maintaining and cultivating the strategy by using the right tools at the right moment and in the right place is extremely necessary. The actual aim of the advertisement is to make people aware of products and services accessible under the brand name rather than selling the product.

Significance of Advertisement

Product publishing plays an important role in creating brand awareness among the general public. The potential buyers are persuaded to reach out for the products. In addition, the satisfied buyers make verbal publicity among the neighbors, friends and relatives. This leads to the increase of profits of companies by increasing its revenue. The expenses of advertisement in turn get good height in earnings. The popular modes of publishing goods and services are newspapers, pamphlets, brochures, magazines, journals and books.

Advertising in print media is comparatively cheaper than availing through electronic media. By using this, one can cover a wide range of audiences belong to different age groups. For example, if a brand name is advertised on television the brand would get access to every home and offices, and also in other public places. With time, advertising on the internet is getting more popular. The internet is the most workable platform available till date not only in case of an advertisement, but in case of sharing new and creating universal awareness by sending them to every corner of the world.

What Advertising Agencies Do?

Many of the firms advertise their products to the potential buyers through their own advertising department. But, others depend upon some advertising agencies for promoting their brands and services. Organizations pay to these agencies for promoting their brand name. They are always there for recommending, and making the most of your advertisement costs of promoting your brand name on the right place.

Advertising, therefore, is proper promotion of the products, not selling of items. It helps to give proper information about the brand. On the other hand, it facilitates general people know about the products and to buy the advertised brands more consciously. So, advertising is the link between company and their customers. Advertising not only gives the proper awareness of the products but also offers a nice introduction of the company. Attractive advertisements create demand in the public mind that in turn boost sales of the brand.

Online Advertising

Online publishing of products and services promote the products in the best way as it is not limited by time and space. The different kinds of advertising sites are available for promoting products. We can select them based on our needs. The different kinds of methods available are Pay Per Click, banner ads, text ads, intext adds, link ads, flash ads, slider adds, hovering adds, pop up ads, pop in to add etc. You can take up as per wish. Online advertising is very specific to the audience. The advertisers use keywords or phrases in their online ads that are employed by the potential buyers in order to search for the products and services. More is, the online ads are region specific also. Banner advertising is a popular form of online advertising. Advertiser can advertise their banner by coming to an arrangement with online companies and publish their banner. It is more cost effective than other forms of advertising. There is just one time start up cost of creating a website. There are no associated costs like postage, storage, repeated design fee etc.

A study by Google confirms that nearly 30% of internet-users read newspaper and they are likely to go online to research at least one product that they find in a newspaper. Internet advertising when combine with newspaper advertising can help advertisers to reach to targeted audiences. Whatever may be the media, without advertisement, business owners experience a much harder time to orient the business field in their support.

The time is ever changing. With it has changed the ideas and ideals of the past. There is an established saying “necessity is the mother of invention.” But, now a days the reverse is more true. In modern business, “invention is the mother of necessity.” In this age of machinery, new things are being produced almost everyday. Through advertisement, markets are created for the goods. It is through advertisement people begin to realize the need of those goods that they never used or heard. Without publicity no business can stay in the world of market. A successful businessman always creates need for goods and services where there is not. Thus, the world of business rotates on the pivot of advertisement.

5 Great Tips For Those In Internet Marketing Or Network Marketing

What would I do if I were just starting out in Internet Marketing and/or Network Marketing? Here my 5 best Internet Marketing Tips to help you get started right!

My 5 Best Internet Marketing and/or Network Marketing Tips

The key thing to remember as a Internet Marketer or Network Marketer is it’s all about 3 main things: 1) Providing Massive Value 2) Building Relationships 3) Developing Great Marketing Systems

How Would I Start If I Was Brand-New To Internet Marketing and/or Network Marketing?

My goal is to encourage you to apply them… And be massively successful!

1. Get A MENTOR!!! I tried to do Internet marketing on my own for several years and probably averaged about $20 for every hundred hours I put into it. I had discovered an exciting and challenging way to make 20¢ an hour! LOL!!! When I finally got a Great MENTOR… I started making real money within the first 30 days… And now I make amazing money virtually on autopilot! READER WARNING! Don’t be as Stupid as I was… Get a Mentor right away! Having a Mentor will take years off your learning curve and will save you a ton of expense, frustration and aggravation. It is so much easier to have somebody show you something and hand you the tools than to try to create it from scratch by yourself. (98.4% of People who try to Learn Internet Marketing / Network Marketing on their own… FAIL!)

2. Focus on setting up your Internet / Network Marketing Systems and doing the work. The best advice anyone can give you is to follow your Mentor’s instructions and take MASSIVE action for the first 90 days. We call this “Priming The Pump!” – When you first start out using Internet Marketing Strategies, you will start putting content and value out into the “Internet Universe” and typically little or nothing will happen in the first 30 days. At this point, many think they are failing… But in the next 30-60 days… You will start to see people signing up to your email list… Signing up under you in your Network Marketing Business… and start seeing sales of your affiliate products. It is in the 35+ day period that you really start to see the benefits of your hard work. This is why we call it “Priming The Pump”… What happens when you prime a pump? At first, you keep pumping and pumping… And nothing comes out! Then all the sudden, right when you are ready to give up and quit, you start to see a small stream of water… You keep pumping more… And all the sudden, water (Money $$$) comes gushing out! NEVER forget that this is how the system works! (“Don’t Quit Before The Miracle Happens!”)

3. Study a little bit every day about Internet Marketing and Network Marketing. One way to meet this goal, with no time lost, is to keep audio trainings with you on a cell phone, MP3 player or CD that you can play in your car while you are driving around. If you listen to Training Audios just when you are driving around in the car it will equal about 200 or more hours per year of training… That is 5 Full 40-hour weeks of training per year… WOW! THIS is how you become a ‘Genuis’ at Marketing Fast!

4. Use strong Internet Marketing Tool Suites like MLSP. Now it doesn’t have to be My Lead System Pro, but something like it that has great training on Lead Generation and done for you squeeze pages so that you have a way to make money with your blog or website. Being part of also give you way to make money even if they don’t buy your primary Network Marketing opportunity. MLSP will provide you with all the primary marketing tools you need to be successful at Internet Marketing with far less effort and look really professional. They also have an amazing amount of training on the MLSP website that will take years off your learning curve and help you generate more traffic, sales and profit. When I started making real money doing Internet marketing… MLSP was the first program I signed up with. MLSP gave me tons of training and quick cash to bootstrap my Internet / Network Marketing Business.

5. Set up a Daily Routine. I actually use a daily Internet / Network Marketing To-Do-List where the main things I (or my team) must accomplish each day… And try to get those things done before I move on to anything else. By the end of the day, this list is always done! This is one of the major keys to success… And I probably wouldn’t have made it without! It is the simple things that you repeat every day that will make you massively successful through persistence and pure accumulation!